I’m glad that Radiohead released In Rainbows without the distribution help of their label. Though, because of their fame, this probably isn’t that big of a deal. I don’t think that they’ve grown any less famous in years since their last release. And, the fans - and industry - worship their post-Pablo Honey creations as if touched by the divine. Upcoming bands certainly gain from the exposure that the internet provides, but I don’t expect any unheard-of bands to completely circumvent the promotion, distribution and tour logistics that labels provide on the road to fame.
The band is also allowing listeners to pay what they think the album is worth. Which makes me wonder: are people already putting money on the pre-order? Are they basing the value of the album on their anticipation? And if that’s the case, what if the album doesn’t meet, or, exceeds their expectations? I, for one, am going to give the album a long listen before I place a value on it. Radiohead might be better off this way, considering that, for me, OK Computer is at least a $100 album.
These caught my ear on a first-run:
Radiohead - 15 Step.mp3
Radiohead - Reckoner.mp3
Of course, if you like it, pay what it’s worth: In Rainbows
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